Generally, if something appears too good to be true, it is. Because that axiom exists, word of mouth carries far more weight. Ladies and gentlemen, we present to you our "weight".
A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz.
Ted’s actionable truths (‘for influencers, sharing stories is an expression of love’) make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow.”
Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your must have reading list.”
The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOM principles.
James M. Kilts
Dr. Americus Reed II
Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania
Former Chairman and CEO of The Gillette Company
President and Founder of Dogfish Head Craft Brewery
New York Times bestselling author of Youtility