It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. It’s being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
Today’s consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz, written by Ted Wright, is a one-stop book to making your brand the talk of the town. Your company’s best friends are already out there. Use Fizz to find, engage, and leverage them.